Cree Expands TrueWhite Series LED Bulb in North America

Less than one year after the successful launch of the TW (TrueWhite®) Series Cree® LED Bulb in California, Cree, Inc. is expanding the bulb’s availability across The Home Depot® stores nationwide. Delivering an unprecedented Color Rendering Index (CRI) of 93, the TW Series Cree LED Bulb displays colors true and natural, ideal for use in kitchens, bathrooms and closets, where color quality matters most. The 40-watt replacement TW Series Cree LED Bulb retails for $13.97 and the Cree 60-watt replacement bulb retails for $15.97.

New TW Series Cree® LED Bulb

“Expanding the availability of the TW Series Cree® LED Bulb is another example of Cree’s commitment to driving 100 percent LED adoption, providing a no-compromise alternative to inefficient lighting with the industry’s best color quality,” said Norbert Hiller, Cree executive vice president, lighting. “The success of the TW Series Cree LED Bulb is proof that consumers will choose LED only when it’s as good as or better than what’s being replaced, with efficiency and lifetime benefits they’ve never had before.”

Designed originally to meet the California Energy Commission (CEC) LED bulb specification, the TW Series Cree LED Bulb looks and lights like a light bulb and gives consumers light quality traditionally reserved for specialty areas, such as high-end retail stores. The bulb emits a warm, natural omnidirectional light that makes colors look the way they were intended to look, which is beneficial for not only residential applications, but even those in the arts and entertainment industries.

“The TW Series Cree® LED Bulb produces a soft, vibrant light with a high CRI, which is key to setting comfort levels on a movie set, and also assures accurate skin tone on film,” said Jesse Peretz, Hollywood director and producer. “Using a bulb like the TW Series Cree LED Bulb — at home or on the set — improves color accuracy and lets you see colors like they were intended to be seen.”

The high-performance TW Series Cree LED Bulb uses 78 percent less energy and lasts 25 times longer than typical incandescent light bulbs. The bulbs turn on instantly, are dimmable with most standard incandescent dimmers and are backed by Cree’s industry-leading 10-year limited consumer warranty.

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