Display Market Opportunities Abundant Due to Technology Improvements and Replacement Demands

RGB package technology continues to advance. As LED package components shrink, display dimensions follow suit, gradually reducing in size. This as well as improvements to driver IC and backend system technology is driving up display resolution and color performance. Technological improvements and increased demand for displays used in outdoor commercial, public buildings, and indoor commercial spaces is anticipated to drive up the display replacement trend in 2014. Industry insiders are optimistic about the development of the display market for 2014.

RGB package dimensions continue to shrink in size with package specs 0505 (0.5mm x 0.5mm), 0606, 1010, and others coming out one by one. With LED package components shrinking, as well as improvements to driver IC and backend system technology, resolution and color performance are improving. However, production capacity size and cost will be the key player as to whether new RGB LED package components will become the mainstream in the display market. Although RGB LED package specs have reached a new record in size, industry insiders believe that high costs will continue to be a hurdle.

Aside from demand opportunities in the Japanese market due to the upcoming 2020 Olympics, demands from the Chinese commercial display market and US national highway display and commercial display market are viewed optimistically by the industry as well. Industry insiders point out that replacement demands are popping up in the European market as companies continue to improve products. Billy Wang, chairman of Taiwanese LED package manufacturer Harvatek, believes that display market performance will shine this year.

Competition in the LED display market is starting to heat up. Aside from leaders in the LED display market, US manufacturer Daktronics and Belgian manufacturer Barco, Chinese LED display manufacturers continue to quicken their technology strategy. Late comers in the industry, including Chinese manufacturers Leyard, Absen LED, and AOTO have become formidable opponents in the market. Taiwanese display manufacturer Optotech has coveted the first position in the market through their technology capabilities and product quality.

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