Philips has announced its newest "intelligent" lighting solution to help you navigate around public spaces. The company's last project was all about creating light-emitting carpets to help navigate around airports and cinemas, but this time it's focusing on supermarkets with the LEDs back on the regular old ceiling. Using in-store LED lighting, the system sends information such as special offers to customers' smartphones depending on their location in the store. Customers will have to download a dedicated app in order to take advantage of the system, but they will then be able to use the dense network of LEDs as a positioning grid, receiving information related to their particular position as they wander around picking up groceries.
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